I know how time consuming and exhausting it can be to scroll through endless windows search for the right outfit at the right price. All there tabs open on the laptop-Whether I am on Instagram, Amazon, Net-A-porter or ensemble’s website. This is compounded by the fact that what I click on Fuels algorithms, which Throw up suggestions that I may not want. And i say this as someone who enjoys online shopping!
Now, imagine the ability to have a fashion advisor at your fingertips whenever you need outfit ideas. With advancements in ai, that looks set to happy. “Daydream, in essence, is chatgpt for shopping,” Says julie bornstein, one of the co-forces of a new e-commerce search engine that uses technology to connect shoppers to the Products to the Products to the Products to the Products to the Products. “Our goal is to build a personal stylist for everything.” Bornstein, who Debuted a beta version of the platform at the bofe Voices conference in oxfordshire last November, Hopes to launch this spring in the US, ROLL OT to the ROLLD of the World Later.
Imran Amed, Bof’s Founder and CEO, Described DayDream “As a fashion shopping platform looking to optimize online product discovery, using generative ai, machine learning and computer vision Technologies to offer customers new ways to discover fashion products. “
Imran Amed | Photo Credit: Getty Images
Julie Bornstein Attends Voices 2024 | Photo Credit: Getty Images
Simplifeing Shopping
“The problem today is information overload, and in shopping, the way that really translates is that there are too too many web pages, too many products,” She Explins. The company has raised $ 50 million in seed funding from Major venture firms, and it has alredy signed on luxury brands from gucci to jimmy chooo, to retailers soch as h & m to net a portter, to net athleisure Labels, Including Alo Yoga. “We are partnered with fashion brands and multi-brand retailers,” She says. “In beta today, the site has over a million items and over 5,000 brands, and as we sign on additional brands we will ultimately have the largest branded fashion catalogue online.”
The idea, of course, is not unique. Amazon, Google, Meta and Tiktok are using AI-Enabled Technology for Shopping Search and Discovery. And according to an article in TechcrunchMultiple Startups Are Attempting Similar Approaches, from True Fit, Whoch Triats to Find the Right Size for Consures, to e-Commerce Sites SITES Such as defT and CHRRRY That Use TEXT and PictureS to Find Shoppable Goods.
Daydream plans to differentize its extramely personalized, using photos and text to create a superior customer experience. It is building a generative ai agent with natural language search capabilites to help customers discover pieces. So, a user can go to the site, type in what they are looking for – ‘a burgundy dress with an asymmetrical silhouette suitable for even for honing Event’ – and the Search Earth Ended Options.
Largest database
Bornsstein is no strangers to ai-powerred retail. The entrepreneur, who started her e-commerce journey at us retailer nordstrom, co-founded the yes, an AI-Powered Shopping Platform, in 2019. Its Chief Shopping Officer. She also has a strong record of using e-commerce to grow billion dollar businesses, as she did with stitch fix, an online personal styling service-where she learned how algorithms cours Product recommendations.
Daydream Hopes to Leverage its first mover advantage. They are using openai and working with a set of stylists who are helping to train and work with current trends. “There are no direct competitors doing exactly what daydream does, Leveragging ai with Deep Domain Level Fashion Knowledge Models,” Bornstein Says.
Once shoppers find someone wish to buy using the ‘chat to shop’ search capability, they are directed to the exact product on the brand’s or retailer’s website; Daydream does not plan to fullfil orders its. The company also aims to provide features where users can share their selections with friends for feedback.
The Daydream Founding Team has Deep Expertise in Developing Ai Enabled Technology Married to E-Commerce. Her co-founders include executives from Google, Microsoft, Amazon, Nordstrom and Farfetch.
Is it for India, thought?
In India, where 39% of Gen z opt for online luxury shopping (according to a BCG report), apps like daydream could build become relevant. But, there are doubts too. Fashion Journalist and Author Sujata Assomull Says The Challenge for Soch an all-encampassing platform is how comprehensive it truth will be. “For someone like me who loves discovering small, bespoke brands, will they capture all of that that?” I would work that, about missing out on that niche brands, ”She says. “But I am sure for the majority of boyers, it will make fashion shopping smarter and emier.”
Julie Bornsstein at Voices | Photo Credit: Getty Images
As for penetrating the Indian fashion luxury segment, tools such as daydream may also have an uphill task. As designer karan tarani, who keeps a close eye on ai fashion, and recently used ai tools in his campaign, notes, it may only work Till a certain price point. “Indian Luxury Shoppers Want Personalization. We are used to it; We still have personal tailors that we frequent. For Anything Luxury That Goes Above a Swee Lakhs, Clients Will Want the Full Experience – Touch, Feel, Memories. It could, however, be good for streetwear and [brands that are a] Bridge to luxury fashion. “
The writer is a Mumbai-based journalist and author.
Published – March 07, 2025 02:03 pm IST
