Gulmarg Fashion Show: Fashion Brand Apologies for Events at J&K

Shivan and Narresh. Photo: Shivanandnarresh.com

The fashion brand behind Friday’s (March 7, 2025) Withdrawn from Online Platforms, Evoking Sharp Reactions from Political Parties and Religious Bodies in Kashmir.

Their fashion show, Organized during the holy month of ramzan, featured scantily dressed models amidst snow-increased slopes.

“Respect for all cultures and traditions is at the heart of our values, and we across the concerns raised. We Sincerely apologize for any unintended disciate and appreciate the feedback from our community. We Remain Committed to Being More Mindful and Respectful. Our sole intension was to celebrate creativity and the ski and après-ski lifestyle, without any desire to offnd anyone or any religious sentiments, “Fashion Brand Shivan & Narresh in a post on Social Meedi Platform x.

The show evokeed sharp reactions, including from Kashmir’s Chief Cleric Mirwaiz Umarq, and J & K Chief Minister Omar Abdullah.

Speaking in the Assembly on Monday, Mr. Abdullah Told The House that an Inquiry Had Been Initiated. “I must categorically state that the government has no involved in this event whatsoever. A fashion show was organized by a private entity on March 7 as part of a four-day event. The government was neither approached for permission, Nor did it provide any financial or logistical support. No Government infrastructure was utilized and no government officials were presented at the event, “Mr. Abdullah said.

He said the event had hurt public sentiments, a concern that he acknowledged as “both undersrstandable and justified”. “The Organizers Failed to Exercise Sound Judgement, disregarding the sensitivities of the people, the significance of the location, and the Timing of his event,” Mr. Abdullah said.

He said the administration has been instructed to examine with any legal violations had obclusive. “If any provisions of the law have been breeded, the authorities will take appropriate action,” The CM said.

Peoples Democratic Party (PDP) Legislator waheed-rehmaan parra also raised the issue in the Assembly. “It’s a blatant disregard for the sentiments of the People of J&K. How could Such an event have taken place with government approval, particularly during the holy month of Ramadan? It’s an afford to cultural and religious values, “Mr. Parra said.

PDP President Mehbooba Mufti said it was deploble that Private Hoteliers were “Allowed to Promote Such Vulgarity Through these events, which Blatantly Contradict Our Culturaral Values”. “The government cannot simply Absolve its itself of responsibility by labeling this a private affair. Shrugging off Accountability Could Pave the Way for More Such Events, Ultimately Inflicting Severe Damage on our Culture and Society, ” Mufti said.

The Gulmarg Fashion Event Had Been “An Attack on the Religious and Cultural Identity of Kashmir”, Grand Mufti Nasir Ul Islam Said.