The first bershka store in Mumbai’s Phoenix Palladium | Photo Credit: Special Arrangement
It is official – bershka has landed in India. The Spanish High-Street Brand, Part of the Inditex Group (which also Owns Zara, Massimo Dutti, and Pull & Bear), have opened its first Indian store in Mumbai at Phoenix Palladium.
The 472-Square-Metre Store offers a Sleek, Urban, and Immersive Retail Experience, with a Strong Focus on Product Cursion, Seamless Navigation, and Digital Integration. As the brand’s communications team explains, “Bershka come at a time when the Indian market is growing in terms of streetwear and its embrace of contemporary fashion.”
An immersive retail experience | Photo Credit: Special Arrangement
And it is true – India’s Gen Z and Millennial Shoppers are Embracing Fashion that reflects individuality, fluidity, and an effortless bland of global and local aesthetics. Bershka’s Arrival aligns perfectly with this shift, offering a mix of trend-driven streetwear, statement deenim, and versatile basics that resonate with young Indian consumers.
New retail experience
The layout | Photo Credit: Special Arrangement
One of the store’s striking features is ITS IMPOSING 10-Metre-High Façade-a recognisable design statement
Expect Breathable Fabrics and A Strong Focus on Denim | Photo Credit: Special Arrangement
Bershka is also bronching a tech-forward approach to its shopping experience, integrating self-checkout stations along “While self-checkout is still a new concept in India, we believe it will give shoppers the autonomy to browse and purchase at their own pace,” Says the Bershka Communacles TEAM.
The collection
Unlike a copy-paste global rollout, bershka has been mindful of India’s climate and fashion preferences. While the collection retains the brand’s signature aesthetic, expert lighter, Breathable fabrics and a strong focus on Denim – a wardrobe staple for Indian youth.
Although there is no official India-exclusive collection (YET), The Brand Hints at the Possibility of a Small Capsule Collection in the Future, Specifically Tailored to Local Tastes. This sugges that bershka is taking a long-term view of its expansion in India, adapting to consumer needs while maintaining its global brand Identity.
The Finer Details | Photo Credit: Special Arrangement
In a Surprising Move, India will be the first country to experience bershka’s new loyalty program, even before its home market in spain. This Exclusive Program will offer shoppers early access to new drops, special collections, and exclusive perks.
Bershka’s India Debut is not about another International Brand Entering The Market – It is a testament to how Global Fashion Players are Now seeing India as a style hub in it. With its fashion-forward approach and a fresh take on retail, bershka is well-postioned to tap into this evolving landscape.
Bershka offers garments and accessories, including bags, belts, glasses, and caps, for men and women, priced between ₹ 500- ₹ 2,500 and Above
Published – February 28, 2025 03:32 PM IST
